As the attention economy surges on and the music creator community multiplies, music fandom is undergoing a transformation. No longer do fans organize around a small legion of superstars hand-selected by major labels. Fandom is now more fragmented than ever, as fans organize into insular, online micro-communities on platforms like TikTok, Discord and Twitch. But thanks to these platforms, music fans are also more engaged, spreading their fandom through memes and UGC and often even co-creating with their favorite artists. At this panel, MIDiA analyst Tatiana Cirisano will present findings from MIDiA’s state of fandom report, set for release in spring 2022, and discuss with panelists how artists can leverage these findings to build more engaged fanbases.
